Research Rationale

The target group which I have easiest access to are teenagers who will be aged 15 – 19 as these are the people I see every day and because I know them personally, will be more willing to answer the questions I will provide. Although this target group is most likely to be the one I will use most, I also have access to young adults such as my sisters, smaller group of friends and family (21 – 30 years old) and adults who will range from 35 – 50 such as parents, family members and neighbours. Finally, I can also ask older adults such as 55 – 70 such as parents and other family members. This will allow me to gain a wide range of data in order to give me more of an idea in which genre to choose. Although I have access to a wide range of various age groups, I will most likely set my focus group to be on teenagers as this is the group which are most likely to be interested in the genre which I will pick and I have easiest access to.

There will be two main parts to collecting my research. One of these will be preliminary information (quantitative data) such as a questionnaire where I will ask straight forward, closed questions which are most likely to require a one worded answer from the participant. The second part of my investigation will be interview like questions which I will ask my focus group; these questions will be qualitative as I am going to gain as much information from them by using open questions. Using the first set of questions I will ask people of all ages the questionnaire like questions (quantitative) as these are easier to put the data into graphs so the results are easier to present. To make my data fair, I will ask the same number of people in each age group to complete my questions, (for example; 3 teens, 3 adults and 3 older adults).